Privacy Policy for Concise Travel

Last Updated: 15 March 2026

Welcome to Concise Travel. We respect your privacy and are committed to protecting your personal data. This privacy policy explains how we collect, use, and look after your personal information when you visit our website and sign up for our newsletter.

1. Who We Are Concise Travel is a trading name of Silver Badger Technologies Ltd. For the purposes of UK data protection law (UK GDPR), Silver Badger Technologies Ltd is the "data controller" of the personal information you provide to us.

If you have any questions about this policy or how we handle your data, you can contact us at: concisetravel@outlook.com

2. The Data We Collect We keep things very simple. We collect data in two ways:

  • Information you give us: If you choose to sign up for our newsletter, we collect your First Name and your Email Address.
  • Information collected automatically: When you browse our site, we use a privacy-focused tool called Matomo Analytics to collect basic, anonymous data about your visit. This includes things like what pages you looked at, what type of browser you are using, and an anonymized version of your IP address.

3. How We Use Your Data & Our Legal Basis We use your data for two specific purposes:

  • To send our newsletter: Under the UK GDPR, our lawful basis for this is Consent. By entering your details and clicking subscribe, you give us clear consent to contact you. You can withdraw this consent at any time by clicking "unsubscribe" in our emails.
  • To improve our website: We use Matomo Analytics to understand how visitors use our site so we can make our content better. Our lawful basis for this is Legitimate Interest. Because the data is anonymized, it does not impact your fundamental privacy rights.

4. Cookies and Analytics Our website uses "strictly necessary" cookies, which are essential for the website to function securely and correctly. We do not use these to track you.

To analyze website traffic, we use Matomo Analytics. We have explicitly configured Matomo to operate in a privacy-friendly way. It anonymizes your IP address and operates without placing any tracking cookies on your device. Because we do not use non-essential or tracking cookies, we do not require a cookie consent banner.

5. Who We Share Your Data With We do not sell, trade, or rent your personal data to anyone. Your newsletter information and our website analytics are stored securely on our locally hosted systems. We do not share your data with third-party marketing companies, and unlike other analytics platforms, Matomo data stays entirely with us.

6. How Long We Keep Your Data

  • Newsletter Data: We will hold onto your name and email address for as long as you remain subscribed to our newsletter. If you unsubscribe, we will delete your data from our active mailing list.
  • Analytics Data: The anonymized browsing data collected by Matomo is periodically purged from our servers once it is no longer needed for statistical analysis.

7. Your Legal Rights Under UK data protection laws, you have several rights regarding your personal data, including:

  • The right to access: You can ask us for a copy of the personal data we hold about you.
  • The right to rectification: You can ask us to correct any inaccurate information.
  • The right to erasure: You can ask us to delete your personal data (the "right to be forgotten").
  • The right to withdraw consent: You can unsubscribe from our newsletter at any time.

If you wish to exercise any of these rights, please email us at concisetravel@outlook.com. We will respond to all requests within one month.

8. Complaints If you feel we have mishandled your data, we would appreciate the chance to deal with your concerns directly first. However, you also have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection (www.ico.org.uk).